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INNOVATIONS
Over $5,000,000 has been invested to develop and market-test Brand Informatics’ new generation of customer intelligence which enables companies to benchmark and advance Emotional Connection with their customers. The foundation of this intelligence is pioneering innovations in data and analytics.
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Emotional Connection Predictive Model
We measure Emotional Connection between a company and its customers.
Through robust research, we have developed and validated metrics of Emotional Connection that are highly predictive of loyalty, purchase intent, advocacy and pricing power. Further, we have perfected, through extensive research, a linear pathway that customers (including yours) follow to build stronger Emotional Connection with companies.
The Emotional Connection Predictive Model has been applied to brands in 20 diverse industries, consistently predicting dramatic results. Across 200,000 customer interviews, Emotionally Connected customers advocate 150% more often, are 50% more loyal and are 50% more committed to buy additional products from their brands.
Touch Point Predictive Analytics
We can determine the impact of touch points on Emotional Connection.
Touch points (48 in total) include traditional media, a range of online interactions, and traditional channels such as call center and retail store. Touch Points which are “moments of truth” in creating, or hampering, Emotional Connection for customers are revealed and the impact of these experiences is quantified. With Touch Point Predictive Analytics, companies can allocate financial and human capital towards the highest impact customer experiences and diagnose problematic touch points.
Surveying Pipe
We have applied technology to create a proprietary surveying pipe that rapidly delivers large volumes of high quality interviews.
Surveys of customers and prospective customers feed our predictive models. Consequently, we have applied technology to create a proprietary surveying pipe that rapidly delivers large volumes of high quality interviews. Companies begin to receive reliable, actionable intelligence within days of becoming a Brand Informatics client. Our surveying system can be applied at the brand-level, as well as to geographic regions, specific segments, and at specific touch points (e.g. retail vs. call center), giving companies unprecedented insights into and control of Emotional Connection.
Benchmarks
We independently track numerous companies against our predictive metrics and calculate the first objective industry benchmarks for Emotional Connection.
By tracking all these companies, we are able to provide a new source of publicly-available competitive information and unprecedented industry-level insights as well.
Database
We have built the first database of Emotional Connection intelligence.
We can compare the Emotional Connection of customers by industry, and drill down to Emotional Connection by demographic segment and even zip code. A company pursuing customer acquisition can leverage insights on hundreds-of-thousands of customers in their industry. With our database perpetually updated, changes in Emotional Connection – attributable to economic conditions, market events and mergers – are readily revealed.
On Demand, Actionable Intelligence
Intelligence is most valuable when it is timely and enables clear decisions.
Intelligence on a company’s customers and numerous competitors is available “as needed” to marketing, customer experience and executive teams, helping them to set goals, make decisions, validate third party recommendations, obtain internal buy-in for programs and demonstrate results. Our intelligence products are geared towards common initiatives like benchmarking, segmentation and targeting, brand strategy, tactical spending, test and learn and performance measurement.
Our customers are using our pioneering intelligence products to differentiate their businesses, deepen customer relationships, and boost ROI.
Click to read about our Products.
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