For the first time, marketers and executive managers can readily measure brand performance against objective benchmarks of Emotional Connection, revealing where a brand stands in its industry as well as areas of strength and weakness.

A powerful new source of predictive intelligence can be applied to customer segmentation and targeting.  Brand owners learn the unique emotional motivators that drive segments of customers to buy more, refer others and pay more.  Customer segments can be prioritized, and customers can be targeted with offers and experiences commensurate with level of Emotional Connection.

The brand, marketing and campaign strategy processes  are significantly enhanced, easier and faster.  Untapped emotional drivers and unique “white space” opportunities are revealed.  Prospective strategies (and resulting expenditures) can be validated and substantiated using objective, predictive intelligence, bridging gaps between marketers and the C-Suite.

The impact of dozens of touch points – spanning media, the Internet and call center – on Emotional Connection can be revealed, providing critical information for budget decisions.  The likely future impact of big ticket prospective touch points can be measured as well.

Emotional Connection can be measured quarterly, monthly or even more frequently, at all levels of a business – brand level, lines of business, segments, geographic regions, and at specific touch points.  Performance tracking can be used for “test and learn” of programs and customer experiences, and to monitor the impact of initiatives, programs and external events.